Tips For Customer IntimacyPicked up the term “customer intimacy” recently and have been reflecting on what it means. Intimacy is not rapport. You can build rapport…May 25, 2023May 25, 2023
Product Trio in a Remote WorldIs your company maintaining a good balance among the “Product Trio”? Design helps plan and joins early for discovery in key customer…Feb 3, 2022Feb 3, 2022
Product HeadroomI was thinking that products can have focus and headroom. Focus is about showing me how it fits into my life and scratches an itch…Nov 5, 2021Nov 5, 2021
Getting Practical With Jobs to Be DoneIf you wish to start using Jobs to Be Done to help your customers make progress with better services and products, but you don’t know what…Oct 23, 2020Oct 23, 2020
Getting Started With Jobs to Be DoneJobs to Be Done gives CEOs, Marketers, Product Managers, and Experience Designers a unified way to think about business strategy, customer…Oct 21, 2020Oct 21, 2020
How to Sell Better By Helping People Make ProgressThis is an imaginary interview, where I ask questions and quote answers from Bob Moesta’s book, Demand-Side Sales 101.Oct 20, 2020Oct 20, 2020
Designing products for trial-and-error5 ways that products support trial-and-errorMar 18, 2017Mar 18, 2017
