Vlad MalikTips For Customer IntimacyPicked up the term “customer intimacy” recently and have been reflecting on what it means. Intimacy is not rapport. You can build rapport…2 min read·May 25, 2023----
Vlad MalikProduct Trio in a Remote WorldIs your company maintaining a good balance among the “Product Trio”? Design helps plan and joins early for discovery in key customer…3 min read·Feb 3, 2022----
Vlad MalikProduct HeadroomI was thinking that products can have focus and headroom. Focus is about showing me how it fits into my life and scratches an itch…2 min read·Nov 5, 2021----
Vlad MalikGetting Practical With Jobs to Be DoneIf you wish to start using Jobs to Be Done to help your customers make progress with better services and products, but you don’t know what…9 min read·Oct 23, 2020----
Vlad MalikGetting Started With Jobs to Be DoneJobs to Be Done gives CEOs, Marketers, Product Managers, and Experience Designers a unified way to think about business strategy, customer…13 min read·Oct 21, 2020----
Vlad MalikHow to Sell Better By Helping People Make ProgressThis is an imaginary interview, where I ask questions and quote answers from Bob Moesta’s book, Demand-Side Sales 101.7 min read·Oct 20, 2020----
Vlad MalikDesigning products for trial-and-error5 ways that products support trial-and-error5 min read·Mar 18, 2017----